The average sales cycle length chart reports the average length of time from lead creation date until initial payment.

You can view this metric at https://app.chartmogul.com/#/reports/charts/average-sales-cycle-length.

### How is it calculated?

Some setup is required to begin using this metric. Learn how to set up leads & trials tracking.

The average sales cycle length is the average number of days taken for a lead to convert into an active paying subscriber. This is determined by taking new active subscribers in each time interval and using their **Lead created at** date to calculate the Average sales cycle length.

**Example:**

If 10 subscribers started a trial on May 1, 2020, and 5 of these subscribers became paying subscribers on May 11, while the other 5 became paying subscribers on May 21, the Average sales cycle length for May 2020 would be 15 days (provided no other subscribers started a trial in May).

### What analysis can be gained?

You can use the Average sales cycle length to predict the date on which a customer will convert to paying. By applying plan filters, you can see the average sales cycle length of different groups of subscribers. For example, you could see whether it takes a longer time to convert leads to annual plans compared to monthly plans.

You can use a number of other filters for a granular analysis using segmentation.